by Boritch Y. Genovich
Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty. While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there is another type of list composed of subscribers who couldn't care less about content.
"What is this type of list?" you ask. - The "announcement list". I've been teaching about the "announcement" list since at least 2002 (on record at an event). And, yet, it's a widely untapped asset in most email marketing circles. The main reason is: nobody's teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we're going to revisit it.
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What Is An "Announcement" List?
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DEFINED: A list with the sole intention to inform when something new is ready for consumption, purchase or review. It announces "Come check this out, XYZ has just been released!" When you first think about this, you probably think, "Why would I even consider joining a list that is only a sales pitch and has no content?" Said that way, it really doesn't appeal to me either. But we aren't going to say it that way so How do you say it?…
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How About An Example "Announcement" List?
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If you go to my site you'll find a textbook example of this concept. PLRSO stands for "Private Label Rights Special Offers" I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.
That is ALL! They don't get newsletters or blog posts or special reports or ezine articles. No content of any kind. Merely an announcement of a new product. So far, over 2,822 subscribers have chosen to buy many of the PLR offers "announced" to them.
Why does it work? Let me give you plenty of reasons…
1. I took something that was "in-demand" (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.
2. I don't call it an "announcement list", instead it is my "Free PLR Club". That dramatically changes the perception.
3. I get it a domain which further adds to the importance and value.
4. You don't have to buy to join, nor do you have to buy after you've joined. No commitment. Buy what you want, pass on those you don't.
5. A cost example is provided to show what you can buy immediately, further illustrating the value of the complimentary "membership".
And here's the big twist that makes this idea of creating an "announcement" list a complete no-brainer…I allow my affiliates to "give away" no cost memberships to the PLRSO club! When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build my list for me. We all win.
Right now the wheels are churning, er turning…
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What Kind Of "Announcement" List can I Build?
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There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them…
* PLR List. You can swipe my idea and create a list of private label rights buyers.
* New Offers List. Build a list of people who love your work and want to be notified any time you have a new offer available.
* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.
* Ezine Publishers List. Build a list of publishers who want to know any time you have a new ezine article that is available for reprint in their ezines.
* Bloggers List. Another idea is a list of bloggers looking for ready-made content to post to their blogs. Tell them when new content is available.
* Industry News List. How about becoming the "go to" guy or gal to share breaking news about your industry?
* Joint Venture List. Develop a list of partners and affiliates who are ready to promote anytime you have a new offer.
* Incentives List. You need a list of people who you offer "an incentive" to if they purchase an offer by someone else through YOUR affiliate link.
* Freebie List. Regularly give away rebrandable content (reports, articles, videos, etc.) to these subscribers to earn commissions.
As not all nine of these lists will be "buyers" initially, each of them can lead to buyers and income for you should you choose to do them. Content may be king, but there are a lot of other royalty out there too!
About the Author:
Jimmy D. Brown, a much respected marketing teacher online, has been tweaking what and how he teaches when it comes to
Internet Marketing since 1999. Now you can benefit from those years of experience and also get full Private Label Resell rights to many of his best-selling products - at incrediblyLOW prices (I'm talking Ten Bucks).
Run, don't walk to his website