Structure of sales letter / email / web landing page copy that I will be using to draft sales letters from. If you have any other structures temples send them over. We can use Web Optimiser in Google to test which type of letter structure work the best.  We need at lest 3 letter temples for analyser to work.

1) Headline

Purpose of headline:

• Attention
• Interest
• Desire
• Action

To filter out prospects who are target clients for offer.

Headline Types:

1. Attention: Danger, Beware, Stop, Warning
2. Question?
3. Survey - Do not use round numbers!
4. Statement

2) Headline Explained

A sentence or 2 explaining headline

3) Three Questions

Designed to compound the danger / issue / problem (80% purchase on pain not pleasure)

1. Have you ever …?
2. Have you ever had…
3. Have you ever seen…

4) Don't Worry… Sentence

5) Three Questions that build up solution

Wouldn't you like to know you have some one you trust….

6) How Come?

Discuss why companies are doing the problem and not the solution…

7) Make offer of a solution

What is the solution, Discuss the steps necessary to resolve issue.

8) What is the offer?

What are you offering,

9) Call to Action to obtain offer

Click, Phone, Send coupon, buy Now, Call us, Sign up…

10) P.S. Eliminate fear of cost… or fear of email spam…

Don't worry we an provide you with … for as little as £….

11) Conversion boosters…

1. Johnson Box - Top left / Top Right
2. Photo graph of real person
3. Phone number
4. Signature
5. Stamps / Accredited body logos
6. Testimonials
7. Case studies
8. Hook copy above the fold following on to long copy
9. Multiple closes - Like sign up box (Name / Email) multiple times repeated through copy

More often these days you will do a quick search on Google. Some times you get lucky other it can be very frustrating. You find businesses that can supply what you want, but they can be anywhere. Do you wish Google would only show the ones near to you. Like to old Yellow pages use to?

Google has released a free local directory that very few business even know exist.

Look at this example below. Enter the search "pizza huntingdon" into Google.

See the map showing 3 local pizza restaurants in Huntingdon right at the top of Google's search results. It's just like using the yellow pages but better!

Do you know you can list your self in Google's local directory for free?

Go to http://local.google.co.uk and click the link Add/Edit Your Business on the bottom left. Fill in your company details, list up to 5 categories you want to be found for, bit like the old Yellow pages, and that's it. Google will send you a letter in the post to confirm that your who you say you are and then you will be listed at the top of Google in about 6 weeks!

Following on from the presentation I did at The Business Club on the 26 June 2007, and on the 16 November 2007 I have provided a link to download my presentation in powerpoint format  "Traffic+Conversion=Profit" and also a bonus report on "Death of the brochure site"

Call me on 08455 210005 if you would like to discuss how we can generate a stream of ideal prospects to your website and then turn them into leads and orders.

"We were having lots of problems with our email and internet access."

We were fed up with spending hours on the phone trying to get our problems sorted with faceless call centres. So we were looking for some one to visit us and "sort it out"!

We had received a brochure from 2buy1click who were offering hassle free email and internet access, but more importantly when we called them they offered to visit and "sort it out".

That’s just what they did. Within 1 hour of 2buy1click arriving out our offices they had moved our email to one of their servers, changed our internet service provider and in the process saved us about £50 per month. So their very first visit paid for its self within 1 month!

We discussed our business with Lyndon and he identified some additional improvement that would give us even more benefits to our company from our computer system. This included a web site, office network and colour laser printer to give us a real quality look and reduce our printing costs.

The best thing about 2buy1click is that when there is a problem, just call them and they will start fixing it straight away and they don’t stop until the jobs done. If the job will take a long time, then they give regular updates on progress to reassure us its things are being sorted.

Not only would we recommend you but already have recommended you to some of our own clients.

Judy Masters
Elysian Associates
www.elysianassociates.co.uk